08 13 13

Guy marketing

Prada | Fall/Winter 2013 Men’s Campaign. While the girls get all the attention, big luxury brands still try not to forget the guys. And when Mrs. Prada calls, everyone steps up to the stylish plate. Renowned photographer David Sims captures the stars in a stylized interior populated with geometric furniture, designed by OMA for Knoll, borrowed from ‘The Ideal House’ conceived by OMA for the Prada Fall/Winter 2013 fashion show. Featuring actors Christoph Waltz, Ben Whishaw and Ezra Miller. Music credit “Splash Course” by Javier Morales & Melodyssey. Love the set build sequence in the beginning. Nice to get away from the perfectly boyish models for a change. Otherwise, seems a little tame for the generally genius house of Italian cool. And damn shame The Hour got the ax…

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