06 05 20

Simplifying logo + icons for digital applications

Software manufacturer Adobe introduces a brand identity refresh including icons for many of its applications. Like many brands, Adobe is moving to a simpler approach with an evolved color palette. The primary logo has changed to one-color red logo with the color shifted to a slightly warmer shade. This is the first logo change since 1993. Otherwise, the Creative Cloud logo moves from its current red and white design to a white emblem on a rainbow background. The Photoshop and Lightroom logos have evolve to a borderless rounded corner icon with lighter text. Photoshop Camera application will use three letters, adding an uppercase C to the Ps of the Photoshop logo. Nothing too creative or even noteworthy here, just an evolution in line with so many brands with large online users or customers. All sensible choices…