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Simply for safety

We love this recent promotional campaign for Swedish public transport operator Västtrafik to create social distancing for commuting passengers. The “No Douche Bag” serves as a solution to this, presenting as a graphic tote bag that kindly asks people to sit elsewhere. The tote bright yellow and black and with a striped pattern resembling barricade tape. They signal warning, but as a contrast, the text politely reads, “I’d love to sit next to you, just not right now. Thank you for keeping your distance.” This simple reminder is another way of encouraging individuals to take personal responsibility and practice social distancing. Created by Forsman & Bodenfors, Sweden. Reinforcing key messages of public policy in a simple, clever and direct way is undeniably, a very good thing…