Everyday Tech

Rebranding and expansion of an innovative technology-driven app that offers a unique mix of retail savings, charitable giving and community involvement.
  • Branding
  • Collateral
  • Digital
  • Promotion
  • Signage
  • Social Media


An innovative start-up technology company needed to rebrand their disruptive smart wallet venture, as well as plan marketing initiatives for aggressive expansion plans.


The critical rebranding began with both user focus groups and employee interviews. Insight on brand awareness, product capabilties, customer service and potential new services were captured and analyzed for relevance. Creative work on the new branding began based on key points from focus group and interview process. A dynamic new identity is finalized, an integrated promotion program is planned and a website and app was designed, developed and launched.


The new identity brought both clarity and a new dynamic brand image to the company. The website delivered critical information on features and benefits with effective call-to-action and response features. The aggressive relaunch was successful with both targeted consumers, community leaders and business partners.

430% Increase in website traffic
670% Increase in registered users
320% Increase in business partner signups
As a new venture with ambitious growth plans, we needed to both refresh our brand identity and plan for a substantial business and marketing rollout. Kellyco provided the structure, strategic consulting, distinctive creative, content development and expert execution we needed to quickly get to the critical next phase. Bravo!
Principal Partner