A luxury apparel company needed a new series of graphic tees to supplement lineup for Spring/Summer season.
Creative team met with line’s design director and senior designers. Line point-of-view was summarized and detailed. Vintage inspiration imagery and garments were provided for reference. Creative work on viable options commenced yielding 8-12 options with a direction category. A dynamic group was chosen and samples went into production. Final selections were made and appeared in runway show and in market lineup for buyers.
The graphic tee series was a welcome graphic departure for the renowned ready-to-wear line and provided buyers with a diverse lineup of options for their consideration. Several styles had better then average sell-through at retails.