A leading regional food purveyor and distributor needed to upgrade their online presence, as well as deliver an enhanced sales tools to its growing sales team. With few marketing assets available, all content and brand usage needed to be developed with little historical references or archives.
First step in the development process was to interview all key staff members. Feedback on needs, capabilities and strengths were reviewed and a comprehensive assessment was produced. The content and design phase began soon after, first addressing visual presentation and copy style. After an approach was finalized, detailed work began on marketing language and new visual assets. Prototypes were expediently completed for review by senior management. The newly designed website moved into final development and presentations and new print collateral were produced for distribution.
The new website launched to significant positive feedback and increase in traffic. Customers and prospects have been very supportive in the reimagined presentation of the company. The company’s sales management attributed several key new account wins to the new site and sales tools.