Lifestyle Sell

Launching a real estate marketing and sales effort on time and on budget takes an orchestrated mix of strategic planning, creative talent and executional strength.
  • Branding
  • Collateral
  • Digital
  • Promotion
  • Signage
  • Social Media


A leading regional real estate developer brands and markets luxury residential building by world renowned architect in Philadelphia market.


Creative staff, content professionals and account managers reviewed and assessed preliminary marketing plan with project management and the sales team. Project key strengths and unique selling proposition were defined and approved by key project decision makers. The brand identity, graphic standards, promotion and integrated advertising campaign were developed. Photography and project art (architectural renderings) were commissioned. Sales tools and sales office graphics are developed and produced. A media plan is developed and the advertising campaign launched. Regular sales promotion is deployed.


Project launches with substantial press coverage, prospective buyer interest and sales leads. Initial phase of unit sales exceeds objectives. On-going sales efforts with integrated promotion initiatives meet beyond launch sales goals.

320% Increase in website traffic
130% Sales goals reached in launch phase
112% Sales goals reached in post-launch phase
Kellyco Marketing delivered on a broad roster of project creative and deliverables.Their ability to work with a large project team, produce quality creative and attain consensus was critical in delivering standout marketing in a competitive luxury condominium sales environment.
VP, Sales & Marketing