Research Driven

Defining the critical brand personality of an internet research and advisory firm presented diverse challenge and opportunities.
  • Branding
  • Collateral
  • Content
  • Digital
  • Presentations
  • Social Media

Challenge

Prominent research and advisory company looked to both its brand and provide all key stakeholders with critical operational tools and marketing initiatives. The identity was to define the youthful energy of the company, as well as the exceptional expertise that was the primary differentiator.

Solution

A brand survey was commissioned to assess strengths and opportunities of the company moving forward. A new brand identity was developed, produced and extended across all relevant applications. Photographic assets were produced, edited and curated to best showcase company’s strengths and brand personalityy. An integrated promotion strategy and campaigns were developed and deployed yielding regular visibility and new business prospects. Sales presentations were redesigned to promote strengths and capabilities to key prospects.

Results

The company relaunch succeeded to both better define the focus and success of the brand, providing a platform for regular promotion and new business efforts. Substantial new leads from both new prospects and current clients have resulted in substantial sales growth. Sales penetration within all industry categories were critical in overall robust sales growth.

310% Increase in sales
430% Increase in prospective client inquiries
460% Increase in web traffic
300% Increase in brand recognition
We were faced with phenomenal business growth and a very undeveloped brand and marketing effort. Kellyco helped us plan a bold and pragmatic plan to position the company for future success. Execution was smart, efficient and very cost-effective.
President & COO