Serious Storytelling

Developing an online presence through thought leadership content — backed with compelling data and distinctive design — is a successful strategy for companies small and large.
  • Content
  • Digital


A global financial services company continued its prominent thought leadership efforts with a research series targeted at a diverse investment and financial audiences. The series was data-driven and incorporated photography through the extensive content. The challenge for the new series was to design a modern, compelling publication that adheres to the fundamental standards of the established brand.


A project manager, content specialist and designer reviewed client’s past efforts and assessed present goals and specifications. Next, the design phase produced several viable options for layout, color palette and graph standards. A template including new typographic standards was developed and finalized. Production and delivery of each was completed in less than two weeks, working closely with authors. Additional editions were later produced for various organizational uses.


The thought leadership research series was resoundingly successful, launched internationally at several high-profile events. Positive feedback on both the content and design has helped to maintain the quality of the initiative and related marketing efforts.

32% Increase in website traffic
240% Increase in site commentary
Kellyco enabled the smooth development and production of our thought leadership series. The end result were three dynamic publications that have yielded significant exposure for the group and brand. They were a pleasure to have as a creative partner.
SVP, Institutional Marketing