Prominent event entertainment and production company looked to modernize its brand and leverage new business opportunities. Client requested new identity that both paid tribute to its past and positioned the company for future growth in event entertainment, production and experiential marketing.
A brand survey was commissioned to assess strengths and opportunities of the company moving forward. A new brand identity was developed and produced across all relevant applications. Photographic assets were edited and curated to best showcase marquis clients and company’s strengths. A social media strategy and campaign was developed and deployed yielding regular visibility and new business prospects. Sales presentations were redesigned to promote strengths and capabilities to key prospects.
The company relaunch succeeded to both better define the focus and success of the brand, providing a platform for regular promotion, social media initiatives and new business efforts. Substantial new leads from both new prospects and current clients have resulted in substantial sales growth. Sales penetration within two new industry categories have been critical in overall robust sales growth.