07 04 15
Gisele Bundchen in Ralph Lauren Denim, 2002. Photographed by Bruce Weber.
06 14 15
Identity, environmental graphics and publications for the U.S. Pavilion at the 14th International Architecture Exhibition—la Biennale di Venezia designed by Natasha Jen of Pentagram. Designed as a prototype workspace that will research and remake architectural projects from an onsite repository of 1,000 export projects conceived by 200 U.S.-based offices in the last 100 years. The graphic identity for the U.S. Pavilion provides a dynamic visual language built out of the simple efficiency of office culture. The system utilizes the ubiquitous typefaces Times New Roman and Arial, a black-and-white color palette, infographics, and architectural photography. The program includes the design of a series of four publications for the exhibitio— Agenda, Atlas, Manual, and New World published by Lars Müller Publishers, as well as the system of custom-designed binders that will display the 1,000 projects on the walls of the U.S. Pavilion. Again, beautifully realized by the ever-impressive Pentagram….
05 22 15
Relaunch of Prada Infusion line (first launch as limited editions in 2007). Now part of the permanent fragrance lineup. Designed by Miuccia Prada with renowned Perfumer Daniela Roche Andrier. Intended to straddle the traditional and modern, these sophisticated unisex fragrances are bound to find their devotees. No surprise, but the color range and launch product photography is pretty extraordinary…
04 28 15
“Meet the world” campaign for Grande Reportagem a Portuguese news magazine.
04 24 15
Levi’s recently moved to a centralized global business model. With that came the need to revisit the company’s visual identity, celebrate its rich heritage while positioning the brand for the future. Turner Duckworth (London, San Francisco) cleverly reworked the iconic “batwing” mark, removed the name, adding a cropped ® found on the brand’s iconic red tab (Levi’s mark of authenticity). All brand elements were redesigned including the ‘two horse’ symbol, leather patch and retail store branding. Stay tuned to see the new approach rolled out including brand advertising and digital. Following the fairly recent Starbucks rebranding (dropping its name from the identity as well), are we moving towards the bold, quick visual for mega, well-known brands? Look what you started Nike…