03 17 19
@work CINCH (brand identity, digital, promotion, social media) Designed new brand identity for consumer payment app that brings together residents, locally-owned businesses and local causes to foster meaningful community growth. Site content and design had goal of both reaching targeted consumers, as well as businesses. Tagline was also created following a series of user focus groups on brand perception. Promotion materials, presentations and social media standards were also developed.
03 08 19
McKinsey, the global management consulting firm has recently introduced a refreshed brand identity. The renowned consultancy that advises on strategic management to corporations, governments, and other organizations looks to better define its services along with its current philosophy. While most businesses have experienced significant change in the last five years, change for McKinsey has been especially extreme transitioning from big corporate strategic consulting to substantially more work in digital, analytics and design. The firm’s logo itself has not changed drastically (two lines vs. one line). Everything else seems to have either changed dramatically or evolved more subtly. A new approach to photography, data visualization, color palettes, fonts and other graphic elements give the brand an important new fresh point-of-view. A deeper blue is paired with white space to deliver high contrast and dramatic effect. Overall, it is a beautifully-executed, sophisticated refresh that demands attention and instills confidence.
02 14 19
Recently introduced “LOVE” stamps for U.S. Postal Services. Antonio Alcalá, art director; Jessica Hische, illustrator; Studio A (Alexandria, VA), design firm. Now someone just needs to redesign the post office itself.
Shot and directed by Glen Luchford, the Gucci Showtime campaign takes inspiration from classic Hollywood films and musicals of the 40s & 50s. Gucci extravagantly celebrates the vivid color, glamour and joyfulness of of the Golden Age of Hollywood. Production values are out of this world, not to mention the unique work of Alessandro Michele. Bravissimo, Gucci…
02 06 19
Gucci via Glen Luchford, salutes the beginnings of celebrity culture and the golden age of Hollywood musicals with a spotlight on the joyful and playful spirit of the era. The Spring/Summer 2019 collection by Alessandro Michele, characters impersonate stars from the 40s and 50s. Captured in grand theatres or on movie sets, the images mimic some of the greatest movies of all times including ‘There’s No Business Like Show Business’, ‘Singin’ in the Rain,’ ‘Gentlemen Prefer Blondes,’ ‘Cover Girl’ and ‘An American in Paris.’ The brand continues its lauded successful march forward. All with a joyous vintage wink.