10 05 20
Gucci launches its latest Tailoring campaign with A$AP Rocky, Iggy Pop and Tyler, The Creator. The campaign stars are at home along with their exotic pets, including Pop’s parrot Biggy Pop and a blue hyacinth macaw. They are later seen together at a table with a pot of spaghetti, and in the lounge in the afternoon sunlight. Video features “Supernature” by Cerrone. Campaign by Gucci creative director, Alessandro Michele with photographer Harmony Korine and art direction by Christopher Simmonds. These brand “Stories” are one of the highlights of the brand’s marketing plan. They are chock full of product but more importantly, entertain and intrigue Gucci’s increasingly young and hip target market. The brand seems to get just bigger and better telling and selling its cool lifestyle story around the globe. Something to watch, that is for sure.
09 16 20
New York has managed to keep the COVID-19 curve flat since June with coronavirus infections below one percent. The New York MTA (Metropolitan Transit Authority) just introduced a new campaign titled “The State of Respect”, a series of striking posters featuring city transit users wearing masks. The campaign was created by agency Conquistadors employing a dozen artists from all over the world, including New York, Sydney, Rotterdam, Amsterdam and Buenos Aires. The campaign accompanies the start of a citywide fine initiative ($50) for all public transport customers who refuse to wear a mask. R-e-s-p-e-c-t…
09 11 20
We recently rediscovered this wonderful film on the history and significance of sign writers in Ireland. Seems especially poignant in these challenging times along with the digital age which has greatly affected physical retail establishments and the way we communicate. Less plastic, more thoughtful design, craftsmanship and pride in one’s work—definitely a good thing.
09 02 20
Set to the Rolling Stones’ classic “She’s a Rainbow” this new spot, “Fantastic Voyage” from Adobe brings us a new reality after months of living with the global pandemic. Floors turning into lush gardens, a man getting a new hair style and fellow commuters coming alive with lively, fantastic graphics. Created by 72andSunny Los Angeles and directed by Antoine Bardou-Jacquet of Partizan. The spot is set to run in the US and UK across broadcast, digital and social. A brilliant moment of needed escapism and inspiration…
08 24 20
Nissan joins other major automakers and leading corporate brands embracing the two-dimensional or flat identity design. Its new identity has been in development three years since 2017. The brand name remains at the center of the new logo, but is no longer raised or contained in a band. Overall, all elements are thinner with the font refined and letter-spaced, resulting in a more modern feel. The new Nissan identity continues the brand’s guiding message— with a strong, determined belief, you can even penetrate the sun. Animated versions of the logo will be featured online, moving and pulsating against diverse backgrounds. A big improvement from the previous brand identity with a elegance and flexibility well-suited for the future and digital age. Plug it in and let’s hit the road…