09 27 17
Completely normal… GAP | Dress Normal. Fall 2014 campaign featuring a new crop of celebrities including Zosia Mamet, Luke Grimes, Bobby Canavale, Elisabeth Moss, Jena Malone, Angelica Huston and Michael K. Williams. Photographed by Glen Luchford. Agency: Wieden + Kennedy.
09 27 17
Brand identity for Logo by Gretel.
09 23 17
Burberry Prorsum campaign featuring Gemma Ward and Danny Beauchamp. Photographed by Mario Testino.
09 17 17
Evolution not revolution. Often in the world of brand identity, this is more the rule rather than the exception. YouTube has recently presented a brand refresh. While is comprehensive including logo, typefaces, color palette and design standards for desktop, mobile and apps, it relies on the existing branding. The logo moves the tube-like box around the word “Tube” and moves it far left becoming a play button. The red is new. The typeface is both new and custom. Major changes to the look, feel, and functionality of its desktop and mobile app are also launching embracing a cleaner, more minimal aesthetic. Adapting the experience to optimally suit the device and context in which people are consuming it was a priority in the overhaul. Given the growth of the video giant, we are confident the evolution will continue, but it is a fascinating ride to watch it change before our eyes. Forward we go…
09 14 17
Comme des Garçons campaign by Marc Atlan.