09 04 17
@G100 (brand identity, digital design, content development & graphic design)… Developed new brand identity, website and marketing materials for renowned executive peer-to-peer convening, learning, and development company. G100 helps influential senior executives succeed in some of the most challenging environments and overcome the most pressing obstacles. Identity, site, print collateral and event promotion developed and designed to reflect the senior executive membership and the organization’s goals and objectives.
08 08 17
Brand identity program by Pentagram for New York restaurant by Chef Bobby Flay.
08 01 17
New campaign for Kraft Dinner (Canadian version of Kraft Macaroni & Cheese) aimed at older market (vs. kids). Embraces idea that Kraft Dinner is a “guilty pleasure” by showing people with satisfied looks on their faces, but their eyes are covered. Toys with notion that the normally food-snobbish Quebecers still enjoy the simpler things, even if they don’t want to admit it. Media by MediaVest and Creative from Taxi. The non-nonsense friendly portraits with the identity-masking boxes are both clever and endearing (cool pastel color palette helps). Does make you think of those Kraft Macaroni & Cheese years way back. Why not tonight with a nice pinot noir?
07 27 17
Identity designed by Pentagram for the popular YouTube network focusing on science and technology.
07 27 17
Graphic identity by Pentagram for King’s College London, a division of the University of London.