07 11 17
Brand identity refresh for 7-Eleven for the Swedish market, emphasizing a smart and convenient brand experience. The iconic stripes are the take-off point of the new design. Modern and clear branding oh so much better than the American counterpart. You might want to think about import here…
07 01 17
Major reimagined identity program for the Philadelphia Museum of Art by Paula Scher for Pentagram. Both comprehensive and extraordinary in scope and design. Can’t wait to go and see it in action…
07 01 17
Gehry x Philadelphia Museum of Art… Special customized identity for the exhibition Making a Classic Modern: Frank Gehry’s Master Plan for the Philadelphia Museum of Art, launching along with new identity for the museum by Pentagram’s Paul Scher. Gehry has created four sculptural “A”s that will be featured in museum communications for the duration of the exhibition. Yet another brilliantly realized identity redesign by Pentagram and renowned designer, Paula Scher.
06 14 17
Following a new design direction for its stores led by Peter Marino and the appointment of London-based designer Jonathan Anderson as creative director, Loewe, the Spanish leather goods brand has introduced its new identity (to debut with the upcoming menswear collection). M/M (Paris), who have worked closely with Anderson since he took up the reins at Loewe, also remodeled the brand’s Anagram (informally known as ‘el cangrejo’, or ‘the crab’), a quadruple-L insignia designed in 1970 by Spanish artist Vicente Vela. The original logotype, set in a version of the Bembo font, has been re-designed by the Parisian pair in a typeface inspired by German-born typographer and calligrapher Berthold Wolpe. Looking at the history of the brand, the designers found that the trajectory of Wolpe (who was born near Frankfurt and emigrated to Britain in 1935) echoed that of Enrique Loewe Roessberg, the German-born craftsman whose name came to identify a cooperative of Spanish leather artisans in the mid-19th century. The new identity will be applied in black on boxes, bags and envelopes produced in a distinctive smokey white called Humo (Spanish for smoke) created specifically for the rebranding, a strong contrast with the more nostalgic shades of beige and brown that defined Loewe until now. Loewe’s new face certainly helps it ready its brand turnaround. merges the brand’s quintessential Spanish tradition with its contemporary vision. Designed to be at the same time current and long lasting, it’s a fitting new face to project Loewe into the future. A campaign shot by Steven Meisel will lead the official relaunch for the fall. Everyone think luxurious leather…
05 28 17
Brand and identity design programs from Vignelli Associates (from top): American Airlines, 1967; Saks Fifth Avenue, 1978; Fratelli Rossetti 1984; Kroin, 1981-1985; Aetna Life and Casualty, 1988; RAI Tg2, 1989; Brookstone, 1992; United Colors of Benetton, 1995; Museum of Fine Arts, Houston, 1999.