04 01 17
France is in the Air | Air France. New global print ad campaign by BETC Paris featuring bold visuals by Argentine photographers Sofia & Mauro. The vintage-inspired campaign marks the introduction of first new tagline for the airline in 15 years. Absolutely love the boldness, wit and the commitment to stand out in the wide world of air travel blandness. Bon voyage…
03 23 17
@work | TARTAN (book design)… New definitive survey on the role of tartan by fashion world insiders Jeffrey Banks and Doria de la Chapelle. The photography-driven publication brings together a dizzying array of images to tell the story of tartan’s humble beginnings to its current status as the ultimate emblem of great taste and high fashion. Hardcover book, 288 pages. Published by Rizzoli International.
03 22 17
@work | 10 RITTENHOUSE SQUARE (advertising, media buying)… Developed secondary advertising campaign for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign promoted both prominence of the building’s architect and building strengths including premium finishes and amenities. Media plan included both local and regional print and web.
03 22 17
@work | 10 RITTENHOUSE SQUARE (branding, advertising, media buying)… Developed branding and advertising campaign for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Campaign initially established project as an unique luxury lifestyle opportunity on the historic and revitalized Rittenhouse Square. Original photography was utilized in all advertising, as well as signage, web and print collateral applications. Search marketing campaign was also deployed for lead generation and sales support.
03 22 17
@work | 10 RITTENHOUSE SQUARE (website design & development, web marketing)… Created site for luxury condominium project in Philadelphia, designed by renowned architect Robert A.M. Stern. Site supported project’s brand positioning and sales strategy with a strategic balance of lifestyle and product content. Developed site also served as platform for e-mail campaigns.