Tell us when it is over… Nancy Hill, chief executive of the American Association of Advertising Agencies, or the Four A’s, kicked off the group’s annual conference here on Monday bearing what she called “hard-core, positive, yes-our-industry-has-survived-and-is-robust news. We’ll probably wait to pop the good champagne but optimism is welcome.
03 07 11
Brand identity and fashion… With companies vying for their share of buyers’ budget dollars, both strategic brand positioning and design play a huge role in this fascinating and ever-dynamic industry. With the European shows coming to a close, famed critic, Suzy Menkes looks at the latest developments with the major players.
Restaurants & challenges online… Interesting piece on how restaurants, which increasingly are faced with both branding and marketing challenges, deal with their businesses online. Like with the dining experience itself, we say make a good first impression…
02 23 11
New York Times writer Scott Casper looks at how George Washington’s Northern Virginia estate, Mount Vernon, has influenced our image of the first president (hope you had a good Presidents Day weekend!).
02 04 11
House Party in the News… Kellyco client, House Party featured in Bloomberg Businessweek (magazine and online) highlighting how big brands are utilizing House Party/in-home parties to generate buzz for their brands and combat growing interest in lower-priced house brands. With parties celebrating pizza, baby diapers, condoms and computer operating software, corporate America is embracing the power of word-of-mouth, experiential and in-home marketing. The piece points out that Kraft– which attracted more than 20,000 people to parties celebrating the company’s Nabisco Nilla wafers cookies in November– plans to hold at least 25,000 brand bashes this year. The parties are “more cost-efficient” than television commercials, says Kelley Woodland, who runs consumer relationship marketing for Kraft’s North American division. Party on, House Party! Party on!