01 19 11
Apple without Jobs?… Everyone (at least all stockholders, techies and Apple devotees) is pondering what the impact will be without the guy with all the vision (and black turtlenecks). New York Times piece looks at the possibility of Apple without its fearless leader. Love the opening describing when one journalist asked Jobs what consumer and market research Apple had done to guide the development of new products… “None,” Mr. Jobs replied. “It isn’t the consumers’ job to know what they want.”
01 13 11
Twitter for Brands: 6 Winning Strategies to Learn From… Are you (or your company) a good tweeter or bad tweeter? Concise piece on some model twitter strategies.
01 13 11
5 Trends that Will Shape Small Business in 2011… American Express Open Forum piece on broad trends that will be important this year for small businesses. Written by John Jantsch, a marketing coach, award winning social media publisher and author of two best selling books, Duct Tape Marketing and The Referral Engine. Worth a quick read.
01 12 11
More on Starbucks rebrand… Interesting Harvard B-School prof’s take on the Starbucks recent identity move. We certainly applaud the evolution towards simplicity.
2011: A comeback for traditional media?… 2011 just may be the year of a resurgence of traditional channels as consumers (and businesses) look for trust and personalization in the brands and companies with which they interact. Interesting piece in Marketing Week (UK) about these and other predictions for the new year.