05 06 20
Mourning in America, another hard-hitting ad by the Lincoln Project, a group of anti-Trump Republicans, leads most 2020 campaign advertising as most memorable. A remake of Reagan’s 1984 ad in reverse that succeeded in getting under Trump’s skin, prompting a presidential rampage on Twitter. Dems can take a few lessons from these guys. Catch it on social media or in a battleground state near you…
05 06 20
Nothing about branding, marketing or design here. Something just for pure enjoyment, distraction and possibly personal inspiration. British Vogue, as part of their “Ask a Legend” series, invited an incredible range of celebrities to pose their most burning questions to the renowned actor. Who doesn’t love Judi Dench?!? Obviously, it’s been a rough year (with more to come). Get up, stretch, grab another cup of coffee or tea and enjoy these delightful fifteen minutes. Undeniably, good for the soul…
05 05 20
Magazine cover design, Slow.
05 01 20
Early this year, Fisher Price has introduced a major rebrand of its identity. The brand worked with renowned design firm, Pentagram for the brand refresh including a modest update of the logo, a custom typeface and a fun set of graphics playing off of the recent unveiled “Let’s be kids” campaign by advertising agency Wieden + Kennedy. The new typeface is called Let’s Be Glyphs and offers straight and “bouncy” versions to allow for managing the amount of playfulness. The word mark update is subtle, with new lower case initials “f” and “p”, and a hyphen that has become a semi-circular “smile”. The new curved graphic also relates to the original “awning” – the scallop-edged shape the word mark sits on, simplified and redrawn for the brand refresh. Two new monograms using the brand initials inside a circle and awning shape (“flag tag”) was designed for flexibility and can include copy, or simply used as a graphic stamp on photography, animations, packaging or store displays, to quickly identify the brand. Once again, Pentagram delivers both a distinctive, smart identity that perfectly captures the personality of this renowned brand. So fun to see, think about and imagine some of the applications or iterations to come. We can all use a little fun…
04 09 20
Volkswagen has joined many major brands and introduced its flat design “digital-first” identity. Gone is the dated three-dimensional chrome-effect logo. The new identity was a collaboration between a total of 19 internal teams and 17 external agencies and launches with a line of new electric vehicles. It now displays a flat, two-dimensional design in dark blue. the new mark certainly will be more easily displayed digitally on consumer’s devices as small as a smartwatch and diverse applications. While it is certainly a subtle evolution from the previous identity, execution especially in the digital world, the revamped identity will most likely be a positive thing moving forward. Are you ready for what the future has in store?