Pepsi advertising, 1960.
06 10 16
mass x street… The visual identity system for Coca-Cola’s Brazil World Cup campaign was a collaborative effort between São Paulo street artist Speto and Leeds design studio BGO. The visual identity, part of the largest marketing program in the history of soft-drink giant, has come to life through a number of key elements including product packaging, out-of-home execution, point-of-sale execution, digital marketing, mobile, gaming, social, events, promotional products, equipment, etc. It has also extended to other areas of the campaign including; The Happiness Flag – the largest photomosaic ever created using fan faces (Speto designed the graphic representation on the flag), FIFA World CupTM Trophy Tour by Coca-Cola and the Where Will Happiness Strike Next documentary-style short films (togetherness logo graces the end slates to the films). Well executed with both expert mega brand precision and a welcoming and accessible attitude. Go Brasil…
05 10 16
Fortune, May 1948.
05 09 16
@work | PRESERVE (book design)… Designed photography book for New York photographer Mike MacGregor exploring the relationship between taxidermists and their mounts. Book design including gatefold cover, custom slipcase and poster.
04 29 16
Graphic tees from Humberto Leon and Carol Lim’s collection for Kenzo.