04 07 20
A very poignant new film for Facebook that attempts to position the social media giant as a critical vehicle in bringing us together. The spot, created by Droga5 along with Facebook marketing, starts with emotional images including deserted streets, empty classrooms and picked over grocery shelves. It progresses to emotional images of people in masks, patients in hospitals and family members in tears. The film moves to the more uplifting, with people communicating online (via Facebook, of course), laughing, rejoicing, embracing and being grateful for each other, life and moving forward. All are set to Kate Tempest’s reading of her beautifully haunting poem “People’s Faces”, which was nothing less than a brilliant choice. One can argue that this well-crafted spot shamefully leverages the crisis and places the much-criticized Facebook as some kind of savior. We would argue that despite the social media giant’s missteps, it is an important piece of advertising capturing the unique moment with both emotion and flair. We all could not stop watching it. Does it help Facebook with its image challenges? That is the million (or billion) dollar question…
03 31 20
The Story of Air Max: 90 to 2090. You’ll need some time for this one, but this film is a must for sneakerheads, fashionistas, branding aficionados, pop culture babies, Nike fans and the rest of us. Another amazingly-produced Nike story of its primary shoe brands and how it has become part of cultures around the world. Well-produced film and downright fascinating to watch. Take a break from the crazy world, kick back and enjoy…
03 17 20
A bit dated, but certainly an effective visual reminder of the critical handwashing critically needed today. Reference: Taylor, L. J., An evaluation of handwashingtechniques, NursingTimes, January 1978
03 07 20
Gucci hits LA with a pack of horses (and models) for its Spring 2020 campaign. Creative director, Alessandro Michele along with art director Christopher Simmonds and director Yorgos Lanthimos bring Michele’s unexpected story to life. On the plane, catching up over a meal, taking a ride through traffic, just chilling out—it all is part of everyday surreal (Gucci) life. The brand marches on with joyous and unprecendented momentum. And a big heartfelt bravissimo for the investment in such arresting images and video.
03 06 20
A new and welcome identity refresh for the web hosting company just debuted. Gone is the bland wordmark which replaced the odd cartoon character and typography. The new identity and positioning is both modern and digitally friendly while welcoming a new shift in focusing on users’ experiences and successes. We applaud the significant shift and think if solid service and marketing prevails, it should all bring many new daddy fans.