American Express Global Business Travel

brand identity, promotion & content development

Designed identity system and launch promotion for loyalty program of the renowned financial services and travel company. Program’s focus was to drive loyalty and reinforce benefits of booking travel through American Express. Program also sought to reinforce the company’s market and thought leadership position in the industry across both the service and transactional side of travel, as well as research, consulting and meeting planning services.

“If people believe they share values with a company, they will stay loyal to the brand.”

Howard Schultz