Florsheim by Duckie Brown

brand identity, graphic design, collateral design, digital design & content development

Developed identity for collaboration between classic American footwear manufacturer, Florsheim and renowned menswear designers, Duckie Brown. Designed catalogs each season with distinctive printing techniques and color story. Art direction of all product photography also provided. Designed and developed e-commerce enabled site presenting line in a clean and functional environment. Integrated social media functionality to leverage brand’s exposure. Content management system was developed to enable easy update.

“Design is thinking made visual.”

Saul Bass