Perry Ellis by Duckie Brown

advertising & digital design

Developed advertising campaign and website for designer men’s clothing line designed by Duckie Brown design duo, Stephen Cox and Daniel Silver. Campaign’s goal was to capture the more design-forward point-of-view for the reimagined collection line. Art direction leveraged the tonal/“every shade of khaki” theme. Campaign included print and outdoor media. Site was conceived to serve as a streamlined overview to the repositioned line with featured photography from runway show, designers’ background, collection philosophy and contact information. Homepage to feature new season’s photography. 

“It’s art if it can’t be explained. It’s fashion if no one asks for an explanation. It’s design if it doesn’t need explanation.”

Wouter Stokkel