SSP World of Flavors Campaign

advertising & copywriting

Developed trade advertising campaign for SSP America and its new upscale restaurants in a much anticipated revamped Terminal 4 at JFK Airport. Advertising reflects defined brand personality for each distinctively designed and branded eatery. Series includes ads for award-winning chef Marcus Samuelsson’s Uptown Brasserie and Street Food ventures.

“Strive for two things in design: simplicity and clarity.”

Lindon Leader